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AN EXPLORATORY STUDY ON BRAND PERSONALITY: INFLUENCES ON BRAND PREFERENCE, PURCHASE INTENTION, BRAND SATISFACTION, AND BRAND LOYALTY
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논문 기본 정보

Type
Proceeding
Author
Lee, Mi-Young (Dept. of Clothing & Textiles, University of Ulsan) Oh, Keun-Young (Dept. of Clothing & Textiles, University of Ulsan)
Journal
The Korean Society of Clothing and Textiles 한국의류학회 학술발표논문집 한국의류학회 2005년도 Seoul International Clothing & Textiles Conference PROCEEDINGS I
Published
2005.1
Pages
413 - 415 (3page)

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AN EXPLORATORY STUDY ON BRAND PERSONALITY: INFLUENCES ON BRAND PREFERENCE, PURCHASE INTENTION, BRAND SATISFACTION, AND BRAND LOYALTY
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