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논문 기본 정보

자료유형
학술저널
저자정보
Kim, Young Sik (School of Management, Kyung Hee University) Park, Ki Bum (Department of music education, Chuncheon National University of Education)
저널정보
경희대학교 경영연구원 Asia pacific journal of business review Asia pacific journal of business review 제1권 제1호
발행연도
2016.1
수록면
56 - 66 (11page)

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This paper analyzes the impact of CSR on the capital market in Korea. Using listed firm data, we found that the creation of a sustainability report that indirectly measures the level of CSR can bring the stock rate of return difference of the capital markets representative market index. First, when a firm that publishes a sustainability report was compared in terms of its market rate of return, it showed a return increase of about 2%. We found that higher returns were gained through the competitive advantage of related business when the firm was actively involved in social responsibility. Second, subdivided by industry, firms belonging to the capital goods industry were found to reach a rate of return higher than that of industry. These firms were noticeable in that they were mainly industries that caused environmental pollution. Third, in an additional analysis, foreign investors were given the sustainability report of financial businesses, which was interpreted as a result of industrial properties. A sustainability report is a comprehensive report on the economic, environmental, and social activities of a firm. Firms must learn that they can gain trust through publishing trustworthy reports while achieving the lasting power of growth from the stakeholders.

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