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The Effect of Augmented Reality Journalism on Immersion and Information Acquisition in Chinese Disaster and Sports News
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AR 뉴스의 특성이 수용자의 몰입도 및 정보습득에 미치는 영향 - 중국의 재해, 스포츠 보도를 중심으로

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Type
Academic journal
Author
Jia Ni Liu (이화여자대학교) Yoon Lee (이화여자대학교) Hye Eun Lee (이화여자대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.21 No.2 KCI Accredited Journals
Published
2021.2
Pages
474 - 488 (15page)

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The Effect of Augmented Reality Journalism on Immersion and Information Acquisition in Chinese Disaster and Sports News
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Abstract· Keywords

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The application of Augmented Reality(AR) technology is visible in medical procedures, education, marketing, and journalism. By experimenting, this study examines how the evaluation of the three elements of augmented reality news contents(visual image, storytelling, interactivity) affects immersion and information acquisition. Specifically, a 2 (video technology: AR vs. general) × 2 (news type: disaster vs. sports) between-subject design was examined. Results showed that the evaluation of all three elements was higher when viewing AR news than when viewing general news. The level of immersion was higher when viewing AR news, and the evaluation of storytelling and interactivity had positive effect on the level of immersion regardless of the news types. However, the evaluation of visual images did not affect the level of immersion. Information acquisition was higher after viewing AR news, yet the effect of the evaluation of the three elements on information acquisition had not been found. Implication and discussion of the study were added in the end.
#증강현실 #몰입형 저널리즘 #시각적 이미지 #스토리텔링 #상호작용성 #몰입도 #정보습득 #Augmented Reality #Immersive Journalism #Visual Images #Storytelling #Interactivity #Immersion #Information Acquisition

Contents

요약
Abstract
I. 서론
Ⅱ. 문헌 조사
III. 연구방법
IV. 연구 결과 분석
V. 결론 및 논의
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