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Intention to Work as a YouTube Creator: Focusing on Generation Zs Occupational Values
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유튜브 크리에이터 직업 선택 의향: Z세대 직업 가치관을 중심으로

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Type
Academic journal
Author
Ju-Yeon Cho (모스트 뷰티) Seong-Ho Jang (건국대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.21 No.3 KCI Accredited Journals
Published
2021.3
Pages
752 - 760 (9page)

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Intention to Work as a YouTube Creator: Focusing on Generation Zs Occupational Values
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Abstract· Keywords

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The present study aimed to identify predictors of Youtube creator’s Willingness to work as a profession. This work is notable, given its prevalence in preference as an occupation due to the development of information and communication technology. In the present work, a survey study was utilized and respondents’ perception of job values, interest, self-esteem as well as willingness to work were measured. The results from a multiple regression analysis indicate that, realistic type (-), artistic type (+), corporate type (+) job value and job interest were significantly predictive of willingness to work. This study discussed implications including the need to establish career support services for YouTube creators as a profession and further for differentiated approaches based on job values or individual tendencies. The result from the current work is important, in that this study identified the willingness and influential factors of YouTube creators from a professional perspective, reflecting the recent growing interest in YouTube creators.
#유튜브 크리에이터 #직업 가치관 #홀랜드 #직업선택 #유튜브 #YouTube Creator #Job Values #Holland #Job Selection #YouTube

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 연구의 배경
Ⅲ. 연구방법
Ⅳ. 연구 결과
Ⅴ. 결론 및 제언
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References (15)

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변현진 / 2018 / 유튜브 콘텐츠의 제작·이용 환경 특성과 인기 채널 분석 및 함의점 고찰 / 조형미디어학 21(4):227~239 dbpia https://it.donga.com/29482/ google schola 통계청 / 2019 / 고용동향보도자료 google schola 한국직업능력개발원 / 2019 / 초, 중, 고생 희망직업순위 / 교육부 google schola https://www.kostat.go.kr/portal/korea/kor_nw/1/1/index.board?bmode=read&aSeq=385661 google schola

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