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Subject

A Study on the Playfulness of YouTube: Focused on the Analysis of Play Types
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유튜브의 유희성 연구: 놀이 유형의 분석을 중심으로

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Type
Academic journal
Author
Dong-Il Oh (선문대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.22 No.2 KCI Accredited Journals
Published
2022.2
Pages
349 - 357 (9page)

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Topic
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Result
A Study on the Playfulness of YouTube: Focused on the Analysis of Play Types
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Abstract· Keywords

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The various types of play structures and environments in which the playful motivation of YouTube users is effectively implemented are the main backgrounds of YouTube development and activation. This study discussed the types of play in YouTube space by dividing them into ‘Agon’, ‘Alea’, ‘Mimicry’, ‘Ilinx’ categories. And, it was found that the types of play that can be experienced in YouTube spaces are not divided into clear boundaries, but the elements of ‘competition’, ‘luck’, ‘mimicry’ and ‘vertigo’, which are essential characteritiscs of each category, are fused into various combinations. As such, this study is sufficiently academic in the fact that it is a humanistic approach to YouTube. In addition, it is a practical research result that can be actually used in the process of planning and producing user-centered similar platforms in the future.

Contents

요약
Abstract
I. 서론
Ⅱ. 유튜브 사용자에 관한 접근
Ⅲ. 유튜브의 놀이 유형 분석
Ⅳ. 결론
참고문헌

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UCI(KEPA) : I410-ECN-0101-2022-310-001093902