지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.8
- 수록면
- 41 - 59 (19page)
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Background: Mass customization reflectings various individual customization trends has been recently spreading in the fashion industry due to the influence of Generation MZ. The wearable technology-based smart fashion industry is also pushing forward product development with various content items of customization. Therefore, the purpose of this study is to develop products that reflect the characteristics of mass customization and of Generation MZ in the smart fashion industry and to build a website to purchase these products.
Methods: First, this study considered five factor-specific characteristics of mass customization in a broad sense and the main consumption characteristics of Generation MZ, and derived strategic directions and guidelines for mass customization applicable to the smart fashion industry. Second, tech pocket smart fashion products were developed with embedding fabric electronic technology based on a computer embroidery machine, and the website was built to select functional and design options with Wix, a CMS platform.
Results: Two types of tech pocket smart fashion product were developed including a customized men’s trench coat and a customized women’s bomber jacket based on the entertainment content for Generation MZ. The website also allowed users to choose functional and design options according to their tastes.
Conclusions: This study explored the developmental directions of customization tech pocket smart fashion products reflecting the characteristics of mass customization and the Generation MZ, and a website that could purchase products. This is meaningful in that the study suggests the possibility of developing a new business model in the smart fashion industry.
Methods: First, this study considered five factor-specific characteristics of mass customization in a broad sense and the main consumption characteristics of Generation MZ, and derived strategic directions and guidelines for mass customization applicable to the smart fashion industry. Second, tech pocket smart fashion products were developed with embedding fabric electronic technology based on a computer embroidery machine, and the website was built to select functional and design options with Wix, a CMS platform.
Results: Two types of tech pocket smart fashion product were developed including a customized men’s trench coat and a customized women’s bomber jacket based on the entertainment content for Generation MZ. The website also allowed users to choose functional and design options according to their tastes.
Conclusions: This study explored the developmental directions of customization tech pocket smart fashion products reflecting the characteristics of mass customization and the Generation MZ, and a website that could purchase products. This is meaningful in that the study suggests the possibility of developing a new business model in the smart fashion industry.
목차
Abstract
1. Introduction
2. Literature Review
3. Results
4. Conclusions
References
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