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Subject

The Effect of Innovative Technology Characteristics on Resistance and Acceptance Intention of Beauty Care Remote-manufacturing System
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뷰티케어 원격제조 시스템의 혁신기술 특성이 혁신저항 및 수용의도에 미치는 영향

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Type
Academic journal
Author
Jin-Hyun Bae (위드미) Choon-Seong Leem (연세대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.21 No.10 KCI Accredited Journals
Published
2021.10
Pages
409 - 421 (13page)

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The Effect of Innovative Technology Characteristics on Resistance and Acceptance Intention of Beauty Care Remote-manufacturing System
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Abstract· Keywords

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The purpose of this study is to verify the effects of innovative technology characteristics of beauty care remote-manufacturing system on resistance and acceptance intentions to innovative technology in the era of the Fourth Industrial Revolution. A survey of 567 female consumers in their 20s and older was conducted. The collected survey data were analyzed for hypotheses verification through structural equation model analysis. First, the perceived usefulness and perceived ease to use of beauty care remote-manufacturing systems have negative effects on resistance to innovative technology. Second, resistance to beauty care remote-manufacturing systems has been shown to negatively affect acceptance intention. Third, perceived risk to beauty care remote-manufacturing systems have been shown to negatively affect acceptance intention. Through this study, it can be found that the significance of this study in that it derived factors that affect consumer‘ resistance and acceptance of innovative technologies and presented new trends and directions of the cosmetics manufacturing industry.

Contents

요약
Abstract
I. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 논의
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