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Narratives of Organizational Identities: The Constructive Process of Organizational Identities in National Agricultural Cooperative Federation (NACF)
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조직 정체성 내러티브: 농협중앙회의 조직 정체성 구성과정

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Type
Academic journal
Author
Yoon Joo-Il (쿠피협동조합) Seungkwon Jang (성공회대학교)
Journal
한국인사조직학회 인사조직연구 인사조직연구 제23권 제4호 KCI Accredited Journals
Published
2015.1
Pages
125 - 157 (33page)

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Narratives of Organizational Identities: The Constructive Process of Organizational Identities in National Agricultural Cooperative Federation (NACF)
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Research history (2)

2015

Narratives of Organizational Identities: The Constructive Process of Organizational Identities in National Agricultural Cooperative Federation (NACF)
Yoon Joo-Il ,  Seungkwon Jang 인사조직연구 2015.01 Academic journal

2014

윤주일 협동조합경영 2014.01 Thesis
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Abstract· Keywords

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The notion that an organization has a single identity has been taken for granted in modern society. However, it is not easy to identify an organizational identity due to the nature of an ever-increasing, complex environment. Thus, the concept of organizational identity has emerged as an appealing topic in organization studies. Many argue organizational identities can be multiple and fluid; moreover, these identities might be products of interaction among various stakeholders. Nevertheless, empirical studies tend to exclusively focus on organizational members. In this regard, this study aims to consider the roles of outside stakeholders, as well as organizational members, in order to provide an explanation on how organizational identities are formulated. In addition, we name four identity narratives of the NACF, which are incompetence, maladaptation, scapegoat, and greed. The inclusion, and exclusion, of concepts and events are the key mechanism which composes identity narratives. Although there can be as many narratives of organizational identity as participants, only a few identity narratives are identified, for an individual autonomy is limited by the complex relations between various people and texts. The research findings illustrate organizational identities are neither the essence which an organization holds, nor are they the cognitive frame which organizational members share. Organizational identities are built through conflict of interests. The contribution of this study is to propose that organizational identity researchers need to focus on the relations between people and texts rather than the intentions of individuals or the intrinsic meanings of texts. In addition, this study suggests a need to create linguistic strategies to coordinate differences of interests.
#organizational identity #narrative #text #National Agricultural Cooperative Federation (NACF)

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References (59)

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농협중앙회 / 2001 / 한국농협론 / 농협중앙회조사부 google schola 농협중앙회 / 2005 / 협동조합론, 농협법 / 농협중앙회 google schola 주한미국상공회의소 / 2005 / 2005 정책보고서 google schola Albert, S. / 1985 / Organizational identity / Research in Organizational Behaviour 7:263~295 google schola Alvesson, M. / 1990 / Organization : From substance to image? / Organization Studies 11(3):373~394 google schola

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