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Exploring the Growth Direction of the e-Sports - Focusing on the image and growth potential of e-Sports -
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이스포츠의 성장 방향 모색 - 이스포츠의 이미지와 성장가능성 인식을 중심으로 -

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Type
Academic journal
Author
Journal
Korea Game Society Journal of Korea Game Society Vol.22 No.2 KCI Accredited Journals
Published
2022.4
Pages
69 - 79 (11page)
DOI
10.7583/JKGS.2022.22.2.69

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Exploring the Growth Direction of the e-Sports - Focusing on the image and growth potential of e-Sports -
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Abstract· Keywords

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The purpose of this study is to explore the growth direction of the e-sports. This study empirically analyzed factors affecting the positive image of e-sports and perception of growth potential, focusing on demographic characteristics, awareness of e-sports, and participation. As a result of the analysis, there was an average difference between the positive image of e-sports and the perception of growth potential according to demographic characteristics. In addition, when the awareness of e-sports is high or if e-sports is a hobby, the image and growth potential of e-sports are perceived positively. Based on the analysis results, this study suggests that it is necessary to develop policies at the local government level suitable for demographic characteristics and to enhance active participation of the public in e-sports.
#Game industry(게임산업) #E-sports(이스포츠) #Positive image(긍정적 이미지) #Growth Potential(성장가능성)

Contents

요약
ABSTRACT
1. 서론
2. 이스포츠산업에 대한 인식
3. 연구설계
4. 분석결과
5. 결론 및 정책적 제언
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