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Consumers' Perception and Purchase Intention on Korean and Chinese Beauty Influencers
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뷰티 인플루언서에 대한 한중 소비자의 인식과 구매의도

논문 기본 정보

Type
Proceeding
Author
Kim, Kyungja (가톨릭대학교)
Journal
Korean Association of Human Ecology 한국생활과학회 학술대회논문집 2022 Summer Conference of Korean Association of Human Ecology
Published
2022.5
Pages
96 - 96 (1page)

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Consumers' Perception and Purchase Intention on Korean and Chinese Beauty Influencers
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