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A Study on Building a BX Design based on Context Research -Emphasis on Developing the Design of Dongdaemun fashion wholesale market-
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컨텍스트 리서치에 기반한 BX디자인 구축에 관한 연구 -동대문 패션 도매시장 디자인 개발 사례를 중심으로-

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Type
Academic journal
Author
Lee, Kang Hyun (홍익대학교) Lee, Eunjong (한동대학교)
Journal
The Society of Korea Illusart The Treatise on The Plastic Media Vol.23 No.1 KCI Accredited Journals
Published
2020.2
Pages
249 - 261 (13page)

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A Study on Building a BX Design based on Context Research -Emphasis on Developing the Design of Dongdaemun fashion wholesale market-
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An appreciation of the importance on "experience" is growing in all areas of design, and so is the case in brand design. However, while customer experience in BX design tends to identify the experience as a relationship between brand and customers on a sequence-wise perspective, or touch point-wise perspective, context, the real field where customers meet brand are not reflected well in the BX design due to its complexity. The purpose of this study is to examine the impact of context on brand design and to provide directions for building context-based BX designs through a case study. To this end, service design concepts and methods were actively adopted in order to understand the concept and significance of the context through literature research. After that we show how to use service design methods in order to research context and build the context in the brand design. And the empirical method of context-based BX design was presented through the case study. Through this, it was identified what the key context elements in BX are and when and where they should be applied. Finally, the empirical case have led to the directions required in doing context-based BX designs. Consequently, the BX design method based on the context presented in this study is expected to be effective for customers to build a higher level of BX.
#BX #Brand Experience #Brand Design #Service Design Contextual Reaserch #Context #비엑스 #브랜드 경험 #브랜드 디자인 #서비스디자인 #맥락적 리서치 #컨텍스트

Contents

Abstract
1. 서론
2. 브랜드 경험에 있어서 컨텍스트
3. 서비스 디자인을 적용한 브랜드 경험의 창출
4. 사례연구
5. 결론
참고문헌

References (24)

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유니타스브랜드 편집부 / 2013 / 브랜드경험-Unitas Brand Season2. 5 Vol. 33 / 바젤커뮤니케이션 google schola 빌 벅스턴 / 2010 / 사용자 경험 스케치 / 인사이트 google schola 강은혜 / 2014 / 맥락적 사용자 조사 기반의 스마트홈 서비스 시나리오 발굴 / 디지털디자인학연구 14(1):43~53 Crossref 권애경 / 2012 / 서비스 디자인에서 고객 감성과 경험을 파악하기 위한 방법론 / 한국HCI학회 학술대회 :611~613 google schola 기예지 / 2010 / Creative Product Drama: 소셜 드라마의 비구조화 특성을 기반으로 한 아이디어 발상기법 / 디자인융복합연구(구.인포디자인이슈) 9(5):31~42 dbpia

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