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논문 기본 정보

자료유형
학술저널
저자정보
안채리 (세명대학교)
저널정보
대한미용학회 대한미용학회지 대한미용학회지 제18권 제1호
발행연도
2022.3
수록면
109 - 116 (8page)

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Beauty service workers are exposed to high levels of job stress because they experience a number of emotional labors that require them to restrain and control their emotions while providing customers with services for a long period of time, which may be a symptom of emotional burnout or even affect turnover. In response, the aim of this study is to provide beauty shop designers with basic data in order to increase work efficiency and improve the quality of beauty services by identifying the effects of their self-efficacy on emotional burnout and turnover intention. For data collection, a survey of 273 beauty shop designers was conducted. For the collected data, frequency analysis, reliability analysis using Cronbach's α, factor analysis, confirmatory factor analysis, and covariance structure analysis using structural equation model (SEM) were performed using SPSS 18.0 for Windows and AMOS 18.0. The results of this study are summarized as follows. First, self-efficacy of beauty shop designers had a significant negative effect on emotional burnout. Second, self-efficacy had a significant negative effect on turnover intention. Third, emotional burnout had a significant negative effect on turnover intention. Consequently, there is a need for measures for self- efficacy promotion for beauty shops, such as organizational training and coaching. in order to reduce designers’ stress, emotional burnout, and turnover intention during contact with the customer.

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