지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.3
- 수록면
- 488 - 502 (15page)
- DOI
- 10.9717/kmms.2023.26.3.488
이용수
초록· 키워드
오류제보하기
The number of foreigners visiting and residing in Korea is steadily increasing, therefore new research on how to deliver information in a multicultural environment is needed. The research presented in this paper is part of a current trend in Korea which focuses on the improvement of the country’s multicultural competence. From a designer"s point of view, this study evaluates the effectiveness of animation to convey public information. It aims to understand how culture affects the allocation of attention to animated infographics. More effective public animated information could be developed to better reach both Koreans and foreigners in Korea alike. The study examines how varying amounts of background animation affects the attention of multicultural consumers. Original, COVID-19 safety-themed animated content was produced for this study. A central animated figure is presented in each animation; however, the backgrounds of each animation vary in degree of animation saliency. The responses of East Asian and Western participants are recorded and observed through written surveys and eye tracking experiments. The similarities and differences in the participants’ allocation of attention are then analyzed. Resulting data supports existing psychological studies on cultural differences in perception. Furthermore, they indicate that a moderate use of animation in the background encourages a stronger attentional response from both Korean and foreign consumers. With this study, we can propose an efficient method for designing animated information that could potentially bridge the gap between the cultural attentions of Korean and foreign consumers.
목차
ABSTRACT
1. INTRODUCTION
2. METHODOLOGY
3. RESULTS
4. DISCUSSION
5. CONCLUSION
REFERENCES
참고문헌 (24)
참고문헌 신청
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J. Won, “A Study on News Graphic Design in Social Media,” The Journal of the Korea Contents Association, Vol. 19, No. 12, pp. 57-67, 2019.
M. Laroche, R. Li, M. Richard, and M. Zhou, “An Investigation into Online Atmospherics: The Effect of Animated Images on Emotions, Cognition, and Purchase Intentions,” Journal of Retailing and Consumer Services, Vol. 64, No. 102845, pp. 1-8, 2022.
K. Li, G. Huang, and G. Bente, “The Impacts of Banner Format and Animation Speed on Banner Effectiveness: Evidence from Eye Movements,” Computers in Human Behavior , Vol. 54, pp. 522-530, 2016.
D. Goel and R.K. Upadhyay, “Effectiveness of Use of Animation in Advertising: A Literature Review,” International Journal of Scientific Research in Network Security and Communication, Vol. 5, No. 3, pp. 146-159, 2017.
J. Won, “A Study on News Graphic Design in Social Media,” The Journal of the Korea Contents Association, Vol. 19, No. 12, pp. 57-67, 2019.
M. Laroche, R. Li, M. Richard, and M. Zhou, “An Investigation into Online Atmospherics: The Effect of Animated Images on Emotions, Cognition, and Purchase Intentions,” Journal of Retailing and Consumer Services, Vol. 64, No. 102845, pp. 1-8, 2022.
K. Li, G. Huang, and G. Bente, “The Impacts of Banner Format and Animation Speed on Banner Effectiveness: Evidence from Eye Movements,” Computers in Human Behavior , Vol. 54, pp. 522-530, 2016.
D. Goel and R.K. Upadhyay, “Effectiveness of Use of Animation in Advertising: A Literature Review,” International Journal of Scientific Research in Network Security and Communication, Vol. 5, No. 3, pp. 146-159, 2017.
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