지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.9
- 수록면
- 1,171 - 1,181 (11page)
- DOI
- 10.9717/kmms.2023.26.9.1171
이용수
초록· 키워드
오류제보하기
Video review is an important pathway of interaction for viewing users. Danmaku are increasingly used by users as a new means of interaction. It intended to explore the influencing factors of danmaku review behaviors used by users in the educational video, extract user needs by the social factors and the individual factors, and explore the influence of user needs on the danmaku review behaviors in this study. Not only the research on user behavior can be enriched, but also the developers could be inspired to promote the design of video platform review functions and improve user experience in this study. Therefore, based on the Uses and Gratifications Theory in the article, an initial model of the influencing factors of user danmaku review behavior was constructed by taking the users of Bilibili danmaku screen video website as the research object. Moreover, the questionnaire data were analyzed by SPSS to verify the validity of the research hypothesis and model. Results of study: Combined with the empirical analysis, it was found that cognitive needs, emotional needs, individual integration needs, and stress release needs have a significantly positive impact on the danmaku review behavior of the users.
목차
ABSTRACT
1. 서론
2. 선행연구 검토
3. 실증 연구
4. 결론
REFERENCE
참고문헌 (30)
참고문헌 신청
Q. Yang, A Study on Factors of Users Intention for Engaging in The Barrage of Video Websites Value, Master’s Thesis of Nanjing University, 2017.
Y. Hong, “An Exploratory Study on The Effects of Using Digital Danmu on Users’ Perceived Interactivity, Viewing Engagement And Viewing Satisfaction,” Journal of Digital Contents Society, Vol. 21, No. 1, pp. 99-109, 2020.
Y. Wang, “Analysis of Danmu Screening Site Users' Initiative-take AcFan and Bilibili as an Example,” Journal of News Research, Vol. 1, pp. 54-55, 2015.
Y.Q. Yang and L. Chen, “Exploring Complexity Patterns of Online Learning Featuring Student-Student Interaction,” China Distance Education, Vol, 10, pp. 12-18, 2021.
X. Yang, Research of Smart Phone Danmaku video APP Interface Design Based on User Experience, Master’s Thesis of Shandong University, 2016.
Y. Hong, “An Exploratory Study on The Effects of Using Digital Danmu on Users’ Perceived Interactivity, Viewing Engagement And Viewing Satisfaction,” Journal of Digital Contents Society, Vol. 21, No. 1, pp. 99-109, 2020.
Y. Wang, “Analysis of Danmu Screening Site Users' Initiative-take AcFan and Bilibili as an Example,” Journal of News Research, Vol. 1, pp. 54-55, 2015.
Y.Q. Yang and L. Chen, “Exploring Complexity Patterns of Online Learning Featuring Student-Student Interaction,” China Distance Education, Vol, 10, pp. 12-18, 2021.
X. Yang, Research of Smart Phone Danmaku video APP Interface Design Based on User Experience, Master’s Thesis of Shandong University, 2016.
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