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中国海南岛离岛免税购物产业的发展战略研究
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Research on the Development Strategy of Offshore Duty-Free Industry in Hainan Island

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Type
Academic journal
Author
韩凡申 (가천대학교) 李墨也 (中国文旅部 海岛旅游实验室) Hann Earl Kim (가천대학교) Choi Myeong Cheol (가천대학교) 王明亮 (가천대학교)
Journal
한중사회과학학회 한중사회과학연구 한중사회과학연구 제21권 제1호 KCI Accredited Journals
Published
2023.1
Pages
210 - 228 (19page)

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中国海南岛离岛免税购物产业的发展战略研究
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For the economic development of Hainan Island, the Chinese government is improving the duty-free policy by building the Hainan Free Trade Port. Hainan has grown rapidly in recent years as the duty-free limit has increased. Also, items in Hainan have been greatly expanded, and more tourists are visiting Hainan. This study performed PEST an alysis on the duty-free in dustry of Hain an . Furthermore, examination in the political, economic, social and technological domains reveals that the Hainan duty-free industry has excellent institutional support and economic momentum, as well as an advantage in transportation and logistics, but the market management system is rather weak. Although Hainan Island Then, the competitiveness and development strategy of Hainan Island were analyzed using SWOT analysis. Although Hainan Island has the advantages of abundant government support and high tourism demand, it also has disadvantages such as an underdeveloped service system, mismatch between supply and demand, weak risk management and control. Based on the results of this research, Hainan Island needs to implement reality-based policy support, strengthen innovation, and improve risk management and duty-free shop management. The study suggests implications for the competitiveness and development strategy of the duty-free industry in Hainan, and the duty-free industry in Korea.
#免税产业 #中国海南岛 #PEST分析 #SWOT分析 #发展战略 #Duty-Free industry #Hainan Island #PEST analysis #SWOT analysis #Development strategy

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