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The Effect of Environmentally Friendly Management of Interior Tile Material Companies on Corporate Image and Purchase Intention
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인테리어 타일 자재 기업의 친환경 경영이 구매의도에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Lee Miyoung (부경대학교) Hyeon-Deok Jo (부경대학교) Hyang-Rang Cha (부경대학교) Mi-Jin KIM (부경대학교) Ha-Kyun Kim (부경대학교 경영학부)
Journal
아태인문사회융합기술교류학회 아시아태평양융합연구교류논문지 Asia-pacific Journal of Convergent Research Interchange Vol.10 No.2 KCI Accredited Journals
Published
2024.2
Pages
245 - 254 (10page)
DOI
http://dx.doi.org/10.47116/apjcri.2024.02.21

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The Effect of Environmentally Friendly Management of Interior Tile Material Companies on Corporate Image and Purchase Intention
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Abstract· Keywords

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Corporate eco-friendly management plays an effective role in enhancing purchase intention through corporate image and brand image. The purpose of this study is to analyze the relationship between corporate eco-friendly management and purchase intention through corporate image and brand image. Eco-friendly design, eco-friendly certification, and eco-friendly campaigns are the three categories of variables that establish a company's eco-friendly management. This study surveyed the general public who had experience or were interested in using interior tile materials. SPSS 23.0 was used for statistical analysis of the questionnaire, and SmartPLS 4.0 was used for hypothesis testing. To summarize the results of the study, first, eco-friendly design had a significant influence on the corporate image. Second, eco-friendly certification did not significantly affect the corporate image. Third, eco-friendly campaigns did not significantly affect the corporate image. Fourth, eco-friendly design had a significant impact on the brand image. Fifth, eco-friendly certification had a significant impact on the brand image. Sixth, the eco-friendly campaign had a significant impact on the brand image. Seventh, the corporate image had a significant influence on purchase intention. Finally, the brand image had a significant influence on purchase intention. Through this study, it is expected to contribute to the development of better corporate management through positive effects on eco-friendly management and value enhance.
#기업의 친환경 경영 #친환경 디자인 #친환경 인증 #친환경 캠페인 #기업 이미지 #브랜드 이미지 #구매의도 #The Green Management of a Company #Eco-Friendly Design #Eco-Friendly Certification #An Eco-Friendly Campaign #Corporate Image #Brand Image #Purchase Intention

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