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The Study on the Consumers` Preference for Apartment Brand Image
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아파트 브랜드 이미지에 대한 소비자 선호도 분석

논문 기본 정보

Type
Proceeding
Author
Journal
ARCHITECTURAL INSTITUTE OF KOREA 대한건축학회 학술발표대회 논문집 - 구조계 Vol.26 No.1 (WN.50)
Published
2006.10
Pages
585 - 588 (4page)

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The Study on the Consumers` Preference for Apartment Brand Image
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Abstract· Keywords

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This study analyzes apartment brand image which expect to communicate with consumers in advertisement for apartment, and provides the basis of marketing through the discrimination by the investigation on what kind of brand image consumers prefer based on the analysis.
We expect that the results of this research will help the house building enterprises to cope with the present situation which the brand is playing an important role in the strategy of apartment marketing and the consumption desire of consumers and those results will be useful in the development of more competitive apartments.
#아파트 브랜드 이미지 #브랜드 마케팅 #소비자 선호도 #Apartment Brand Image #Brand Marketing #Consumers` Preference

Contents

Abstract
1. 서론
2. 브랜드 이미지의 일반사항
3. 브랜드 이미지 선호도 조사 분석
4. 결론
참고문헌

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