지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This study aims at finding out evaluation-level about facilities of private tennis courts in Daegu and Gyeongsangbuk-do areas by people who are regularly participating in tennis exercise in the private tennis courts, and how the related factors such as personal satisfaction, systematic satisfaction and material satisfaction, affect their choice of a court. For this purpose, we conduced a questionnaire survey for the customers of the courts.
As the subjects of the study, 250 persons were selected through the convenience sampling method among a population, people who were regularly participating in sports activities in private tennis courts in DaeguㆍGyeongsangbuk-do as of October, 2006.
As the process of the study, first, we defined study questions, and made a measurement tool in the survey designing step, then operated a preparatory survey, analysed the results, and through this we examined reliability and validity of the survey. After this process, we made a fixed measurement tool, and conducted a survey using it.
The questionnaire used in the study was made through being reorganized by the researcher referring to the questionnaires of Kim, Chi-jo (1996), Im Aes-uk (2003), Heo, Hyeon-mi (1997), Assael(1992). The questionnaire consisted of 5 questions about demographic characteristics, 20 questions about service qualities of sports facilities, 16 questions about customer satisfaction, 40 Questions in total.
Among the returned questionnaires, the questionnaires which were determined to be incomplete and unreliable, were excepted, and we input the analyzable data into a computer and computerized them by using SPSS 12 program. Details of processing the data are as below.
1) In order to prove validity of the measurement tool, we used varimax rotation method among orthogonal rotation methods.
2) In order to examine internal validity of the measurement tool, we conducted a reliability analysis then calculated Cronbach' a coefficient.
3) In order to find out the demographic composition of the subjects, we operated a frequency analysis, then we calculated the average and standard deviation using their number of answers.
4) The comparison between service quality evaluation and the average of customer satisfaction according to each demographic characteristic was made by using One-way ANOVA.
The results of the study are as follow.
First, most citizens using the tennis courts were not very much satisfied with the service quality within the courts, and especially it was found that they were unsatisfied with training tennis balls' condition, convenience of subsidiary facilities. Second, on the other hand, such as expertism, coaching ability and kindness of the coaches received high evaluation. Third, likewise, in customer satisfaction of the users, coaching ability, appearance, positiveness and kindness of the coaches were highly evaluated. Forth, comparing with personal satisfaction, material and systematic satisfaction were relatively low evaluated, thus as commercial facilities, most private tennis courts were found not to be equipped by normal management systems.
As the subjects of the study, 250 persons were selected through the convenience sampling method among a population, people who were regularly participating in sports activities in private tennis courts in DaeguㆍGyeongsangbuk-do as of October, 2006.
As the process of the study, first, we defined study questions, and made a measurement tool in the survey designing step, then operated a preparatory survey, analysed the results, and through this we examined reliability and validity of the survey. After this process, we made a fixed measurement tool, and conducted a survey using it.
The questionnaire used in the study was made through being reorganized by the researcher referring to the questionnaires of Kim, Chi-jo (1996), Im Aes-uk (2003), Heo, Hyeon-mi (1997), Assael(1992). The questionnaire consisted of 5 questions about demographic characteristics, 20 questions about service qualities of sports facilities, 16 questions about customer satisfaction, 40 Questions in total.
Among the returned questionnaires, the questionnaires which were determined to be incomplete and unreliable, were excepted, and we input the analyzable data into a computer and computerized them by using SPSS 12 program. Details of processing the data are as below.
1) In order to prove validity of the measurement tool, we used varimax rotation method among orthogonal rotation methods.
2) In order to examine internal validity of the measurement tool, we conducted a reliability analysis then calculated Cronbach' a coefficient.
3) In order to find out the demographic composition of the subjects, we operated a frequency analysis, then we calculated the average and standard deviation using their number of answers.
4) The comparison between service quality evaluation and the average of customer satisfaction according to each demographic characteristic was made by using One-way ANOVA.
The results of the study are as follow.
First, most citizens using the tennis courts were not very much satisfied with the service quality within the courts, and especially it was found that they were unsatisfied with training tennis balls' condition, convenience of subsidiary facilities. Second, on the other hand, such as expertism, coaching ability and kindness of the coaches received high evaluation. Third, likewise, in customer satisfaction of the users, coaching ability, appearance, positiveness and kindness of the coaches were highly evaluated. Forth, comparing with personal satisfaction, material and systematic satisfaction were relatively low evaluated, thus as commercial facilities, most private tennis courts were found not to be equipped by normal management systems.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론
참고문헌
참고문헌 (25)
참고문헌 신청
1. [학술지(정기간행물)] - 김경두 / 1996 / 스포츠시설 이용자의 소비자 행동특성에 관한 연구 / 한국사회체육학회지 5 (10) : 271 ~ 280
2. [학술대회논문] - 김병식 / 1992 / 스포츠클럽을 위한 체력서비스 모델 개발 / ’92 국제스포츠학술대회초록집 : 442 ~ 453
3. [학술지(정기간행물)] - 김종백 / 1994 / 전략마케팅을 위한 스포츠소비자 세분화에 관한 연구 / 한국체육학회지 33 (2) : 97 ~ 110
4. [학위논문] - 김종신 / 1993 / 전문서비스 구매시 지각된 위험과 정보원천 활용의 관련성에 관한 실증적연구 / 박사 / 경북대학교
5. [단행본] - 김치조 / 1996 / 스포츠 마케팅 / 태근문화사
2. [학술대회논문] - 김병식 / 1992 / 스포츠클럽을 위한 체력서비스 모델 개발 / ’92 국제스포츠학술대회초록집 : 442 ~ 453
3. [학술지(정기간행물)] - 김종백 / 1994 / 전략마케팅을 위한 스포츠소비자 세분화에 관한 연구 / 한국체육학회지 33 (2) : 97 ~ 110
4. [학위논문] - 김종신 / 1993 / 전문서비스 구매시 지각된 위험과 정보원천 활용의 관련성에 관한 실증적연구 / 박사 / 경북대학교
5. [단행본] - 김치조 / 1996 / 스포츠 마케팅 / 태근문화사
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UCI(KEPA) : I410-ECN-0101-2010-692-001426078