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소비자 트랜드에 대한 브랜드전략과 자산측정의 가치 평가
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논문 기본 정보

Type
Class magazine
Author
Journal
Korea Marketing Association Excellence Marketing for Customer Vol.37 No.6
Published
2003.6
Pages
32 - 37 (6page)

Usage

cover
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Topic
📖
Background
🔬
Method
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Result
소비자 트랜드에 대한 브랜드전략과 자산측정의 가치 평가
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Contents

브랜드 정의
브랜드 자산
브랜드 자산의 측정(학계)
Aaker의 Brand Equity 10
브랜드 자산의 측정(회계)
브랜드 자산의 측정(업계)
브랜드 Identity

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