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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔외식관광경영학회 호텔경영학연구 호텔경영학연구 제10권 제3호
발행연도
2001.8
수록면
149 - 168 (20page)

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The study on the image of Korea as a tourist destination is a fundamental element for the marketing activities to attract international tourists into Korea. However, there is a scarcity of research material on the image of Korea as a tourist destination among foreign tourists. The purpose of this study is to examine the Image of 5 major tourist destinations of Korea among foreign tourists. This research also finds out some factors that influences foreign tourists to choose their tourist destinations. In order to meet these purposes of the study, researchers developed a survey instruments based on related literatures. Data was collected from 255 international tourists during March 4, 2001 to March 28, 2001. The questionnaire has 7-point Likert type scale, ranging from very important to very unimportant. The research was conducted using statistical packages of SPSS PC^+ and Multidimensional Scaling Method. To measure the attribute of the image of international tourists, factor analysis was applied in this research. The t-test and One-way ANOVA was employed to assess the potential differences between demographic characteristic of the tourists and the image attributes. The study also applied the Multidimensional Scaling Method to examine the preference of the tourist destination.

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