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A Study on the Relationship of Components and Influence Factors of the Brand Equity
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브랜드 자산의 구성요소와 영향요인의 관계에 관한 연구

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Type
Academic journal
Author
Journal
Korean Association for Advertising and Public Relations The Korean Journal of Advertising and Public Relations Vol.5 No.2 KCI Accredited Journals
Published
2003.10
Pages
69 - 115 (47page)

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A Study on the Relationship of Components and Influence Factors of the Brand Equity
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#고객에 기반한 브랜드 자산 #구조방정식 모형 #브랜드 인지 #인지된 품질 #Customer-Based Brand Equity #Structural Equation Modeling #Brand Awareness #Perceived Quality

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UCI(KEPA) : I410-ECN-0101-2015-320-002914441