메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류
인문학
인문학 일반 역사학 철학 종교학 어문학 기타 인문학
사회과학
사회과학 일반 경영학 관광학 교육학 군사학 문헌정보학 법학 사회학 신문방송학 심리과학 정치외교학 지리학 행정학 경제학 무역학 인류학 기타 사회과학
자연과학
자연과학 일반 물리학 생물학 생활과학 수학·통계학 천문학 지구과학 화학 기타 자연과학
공학
공학 일반 건축공학 기계공학 산업공학 재료·에너지공학 전기전자공학 조선해양공학 화학공학 컴퓨터학 기타공학
의약학
의학 일반 간호학 수의학 약학 한의학 기초의학 임상의학 기타 의약학
농수해양학
농수해양학 일반 농학 수산학 식품과학 임학 축산학 해상운송학 기타 농수해양학
예술체육학
예술 일반 디자인 미술 미용 사진 음악학 의상 체육 공연매체예술 기타 예술체육학
복합학
학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

ENG

추천
검색
질문

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국경영학회 경영학연구 경영학연구 제3권
발행연도
1974.2
수록면
43 - 72 (30page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색
질문

초록· 키워드

오류제보하기
Some People, including overseas specialist, who have comprehensive insight into economics, regard the rapid growth of Korean economy with little attention to marketing or distribution phases as a sort of $quot;miracle.$quot; Therefore, they tend to doubt its continuous growth in the future in case that the negligence of marketing were not gotten rid of. If we grant it a truism that markets are the lifeblood of business enterprise, the negligence may cause serious problems, early or late, in both business management and national economy. Nevertheless, many of the Korean business executives are said to be too much production-minded, indifferent to enviromental changes and market problems. Thus I wanted to assure myself by means of a field survey whether they were really managing their business as they were referred to, and attempted to consider some measures to improve the situation. As the result of the survey I have come to the conclusion as follows. Firstly most of the manageers were aware of the marketing concept, though in many instances a little different from the modern marketing thought in strict meaning, and of the significance of marketing; problems. This seemingly upsets our prejudice that they had paid little attention to them. It must be noted, however, that most of them still regarded marketing as mere fragments of sales technique., which made me believe that their concepts were far from that of so-called managerial marketing This belief is also supported by the fact that almost all. The business organization concerned were heavily $quot;production-oriented,$quot; and strictly speaking, the executives in charge of marketing were no more than the traditional sales manager. Therefore, I emphasize that the first thing to be done might be to reform the business organization toward marketing-oriented ono, the premise of course must be the introduction of true marketing concept into ;he minds of top-management, To do so, the right education programs for them are urgent, and competent marketing manage s having seat on board of directors should be trained. Secondly, each marketing tool was being used seperately. From the viewpoint of the modern marketing management, $quot;marketing mix$quot; is its core task. Consequently, marketing manager should be aware of the value of integration and coordination or balance. Thirdly, it mast also be stressed that various marketing measures such as product development, advertising, pricing, channel management should be used more effectively on the basis of available theories. In conclusion, it seems to me that business enterprises concerned remain as a whole a little above the stage of scratching the surface of real marketing that has the role of bringing about both right profit for enterprise and consumer satisfaction. Subsequently, if they are to be prosperous for ever, coping with severe competition and changing environment, far greater attention should be given to marketing philosophically and technically in the management of business.

목차

등록된 정보가 없습니다.

참고문헌 (0)

참고문헌 신청
참고문헌이 DBpia에서 서비스 중이라면, [참고문헌 신청]을 통해 등록해보세요

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0