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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제19권 제3호
발행연도
2005.12
수록면
327 - 337 (11page)

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In the social phenomenon to obtain information on specific places unconsciously as information becomes popularized with a medium of mass media, the sites of film location for TV drama or movies rise as new tourism products. Especially, as the people including the domestic press become interested in it in the wind of Korean trend, the number of Japanese tourists increases as the tourists of Japanese outbound market close to Korea choose Korea as their destination. Especially, I would like to perform the statistic analysis of general satisfaction according to the visiting motivation of Japanese tourists in the overseas tourism market environment of Japanese tourists occupying about 46% in the tourism market of Korea, to propose the result and to study the suggestion to solve the study issue and the theoretical concept on the future study. The object of this study is to seek for the efficient plan to increase the possibility of revisiting of Japanese tourists by taking Japanese tourists occupying high percentage among foreigners visiting Korea as a target and investigating the satisfaction level through satisfaction analysis and the intention to revisit to Korea and to recommend to others. I believe that it is required to develop the standard for satisfaction according to the tourism motivation and to expand the area of variables in the future study.

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