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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제23권 제3호
발행연도
2009.9
수록면
167 - 182 (16page)

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초록· 키워드

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The effect of servicescape in a traditional Korean style ribs restaurant on employee`s service orientation and organizational effectiveness showed that aesthetics, sanitary cleanness and accessibility have an effect on employee`s service orientation. Cooperation and accessibility were also adopted in the effect on employee`s voluntary customer service, which organizational effectiveness rose with these factors gone up. In other words, well equipment with accessibility movement is convenient by comfortable and wide work moving line when clean health control and internal food delivery prior to aesthetic beauty and safety of indoor space in receiving customers for long time on internal employees` service characteristics can provide customers with service of higher level, and continue customer-centered service orientation. The maintenance and continuance of this work environment are main variables raising employee`s service satisfaction and intensity of service commitment within organization to improve organizational effectiveness. Consequently, considering the lack of efforts to internal employees` work moving line or beautiful aesthetics and clean comfortable environment from a angle of employer until now, customer-centered facilities or service are important to customers, but full consideration of concern paid little attention to employee`s heightened desire level can provide an elevated service quality.

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