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자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제26권 제5호
발행연도
2012.10
수록면
47 - 62 (16page)

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The connectivity reinforcement of specialized tourism-developmental theme only for the multi-region tourism development project and precise evaluation about the cultivation of a cooperation system with local multi-regions are required. Especially the objective evaluation is necessary that the projects achieved their objectives which had been planned and what kind of ripple effects were made by the projects. For this reason, reviewing the evaluation system as a pre-research for the objective evaluation of the multi-region tourism development projects is required. The aim of this study is to set the evaluation system which can analyze objective performance and limitation of the multi-region tourism development project after the project finished as estimate the system which is able to evaluate the multi-region tourism development project in a project planning, operating, and performance way. For this, the concept and theoretical background of the multi-region tourism development project were arranged. Second, the present state and developmental direction of the projects were suggested. Through literature review, the evaluation index of the multi-region tourism development project was developed. Finally, priority and weight of the index were developed through the survey of the experts. The survey turned out that the operation step was the most important in the multi-region tourism development evaluation. Also, the efficiency in the process of project and the adequacy of the system projects were also very important parts in the operation step. In detailed assessment items, the appropriateness of the monitoring and reflux and the adequancy of the project contents and process were suggested as important. This study, as a basic research results for the evaluation of the multi-region tourism development projects, is required to review and improve the evaluation index and measuring method which are suitable for each project to apply in reality. To evaluate the performance of projects objectively, various performance indexes have to be developed. However, the second data(tourisms destination and the number of tourists, etc.) has limits to estimate the performance in present, a development of other performance evaluation index and regular research are required. Finally, It is desired to research the performance or satisfaction level of the projects for local residents or tourists by evaluating profit of projects directly. sufficient budget for evaluation is necessary.

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UCI(KEPA) : I410-ECN-0101-2016-326-002704912