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This study investigates the dispute resolution strategy and negotiation strategy in Thailand based on Geert Hofstede's cross- cultural management theory. We find that national culture of Thailand has a characteristics of individualism annexed collectivism. Second, Thai society has a strong power distance reflecting Thai bureaucracy system. Third, Thai society shows strong feminity. Fourth, Thai society has a medium level of uncertainty avoidance among East Asian society. Fifth, Thai society has a short term orientation.
In the area of dispute resolution and negotiation strategy, Thais prefer collaboration, middle way of conflict management strategies. which permit the practice of kreng jai in the truest sense. which involve maintaining one's own self-esteem while at the same time, showing the sensitivity to and respect for the feeling and ideas of others. Thais usually prefer soft negotiation strategy. In conflict situations with Thais, it is wise to enhance the face of Thais.
In conflict situations, most of Thais try to avoid conflict, tend to reply that they feel nothing or that they have no opinion, although they feel anger in their minds. Accordingly, it is desirable for non- Thais to find third party mediator to resolve the dispute between Thais and non-Thais.
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