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The main purpose of this study is to explore the push and pull effects for English learners’ intentions to switch to mobile assisted language learning (MALL). This paper empirically evaluates three pull effects (Generalized Content, Delayed Feedback, and Isolated Learning Activities) and three push effects (On-demand Learning, Accessibility, and Ubiquity) that affect English as a foreign language (EFL) learners’ intentions to switch to MALL. The results with data collected from actual MALL users show that all proposed constructs with the exception of isolated learning activities had a significant positive impact on EFL learner’s’ intentions to switch to MALL. The findings of this study may help to understand EFL learners' behaviors in a future where they switch from one learning environment to another. Furthermore, considerations and guidelines for MALL to improve language learning applications are provided.
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참고문헌 (28)
참고문헌 신청
Bachore, M. M. / 2015 / Language learning through mobile technologies: An opportunity for language learners and teachers / Journal of Education and Practice 6(31):50~53
Bansal, H. S. / 2005 / “Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors / Journal of the Academy of Marketing Science 33:96~115
Bogue, D. J. / 1969 / Principles of demography / John Wiley & Sons
Boyle, P. J. / 1998 / Exploring contemporary migration / Longman
Brookhart, S. M. / 2008 / How to give effective feedback to your students
Bansal, H. S. / 2005 / “Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors / Journal of the Academy of Marketing Science 33:96~115
Bogue, D. J. / 1969 / Principles of demography / John Wiley & Sons
Boyle, P. J. / 1998 / Exploring contemporary migration / Longman
Brookhart, S. M. / 2008 / How to give effective feedback to your students
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