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A Study on the Effect of SNS Tourism Information Characteristics on Satisfaction, Reliability and Revisit Intention of Tourist
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SNS관광정보 특성이 관광자 만족도 및 신뢰도 그리고재이용의도에 미치는 영향에 관한 연구

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Type
Academic journal
Author
Journal
Korea hotel resort Association 호텔리조트연구 호텔리조트연구 제14권 제4호 KCI Accredited Journals
Published
2015.1
Pages
215 - 233 (19page)

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A Study on the Effect of SNS Tourism Information Characteristics on Satisfaction, Reliability and Revisit Intention of Tourist
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Abstract· Keywords

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This study is to examine the research that SNS tourism Information directly affect destination search or choice behavior of tourists. For the purpose of the study, firstly, the previous studies are reviewed. Second, the results of previous studies are carried out for the purposes of this study. Third, the study finds out how SNS tourism information characteristics affect satisfaction, reliability and revisit intention of tourist through an empirical analysis. Finally, the needs of tourists in the future is identified through the empirical results, then, the study aims to derive the marketing strategy and implications that can provide more efficient information through SNS. In the result of the study, the factors such as rapidity, accuracy, diversity, interactivity, convenience of access of SNS tourist information positively affected the tourist's satisfaction. And whether the satisfaction and reliability have a significant impact on revisit intention is as in the following. Satisfaction of SNS tourism information have had a significant result in revisit intention but reliability haven't had.
#SNS 관광정보 #만족도 #신뢰도 #SNS #SNS tourism information #Satisfaction #Reliability

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References (41)

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Anderson / 1992 / The use of pledges to build and sustain commitment in distribution channels / Journal of Marketing Research 24 : 18 ~ 34 google schola Anderson, E. W / 1994 / Customer satisfaction, market share and profitability : Findings from Sweden / Journal of Marketing 58 (3) : 53 ~ 66 google schola Berry, L. L / 1991 / Marketing Service: Competing through Quality / The Free Press google schola Bickart, B / 2001 / Internet Forums as Influential Sources of Consumer Information / Journal of Interactive Marketing 15 (3) : 31 ~ 40 google schola Boulding / 1993 / A Dynamic Process Model of Service Qua google schola

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