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A Study on the Improvement of Land Supplying Types for Supplying Variety Types of Housing in Administrative City
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행정중심복합도시 주택유형 다양화를 위한 택지공급 유형 개선에 관한 연구

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A Study on the Improvement of Land Supplying Types for Supplying Variety Types of Housing in Administrative City
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The supplying of lands for detached house in Administrative City is lower than the plan. Also their sales ratio and construction ratio is low level. Therefore it is necessary to improve the unit plan for land supplying in order to suite their demand. In this study, we draw and suggest the variety types of housing which can supply in Administrative City by using STP strategy, big data analysis and economical feasibility analysis. As a result of STP and big data analysis, we can find that the narrow house, peanut housing, urban farmer's house and share house can be suggested. As a result, the characteristics of Administrative City housing demand showed that middle - class, urban type, and small single - family housing for 3 ~ 4 persons were preferred due to the change of lifestyle centered on 1-2 persons and 3-4 persons. Therefore it is possible to propose the narrow house, peanut house, urban farmer type house (multi-family or multi-house duplex house) and share house through segmentation and targeting of housing type to fit the housing demand. As a result of the big data analysis, the consumer has a positive perception when proposing the narrow house, the peanut house, the urban farmer type house and the share house. And as a result of feasibility analysis, in order to supply the suggested houses, it is necessary to upgrade the development class, split the land size to small and ease up the construction regulations.

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