The Effect of Positive Psychological Capital on Happiness and Customer Orientation - Focused on the Moderating Effect of the Organizational Culture of the Public Social Worker -

Jeon, Sun Young

The Effect of Positive Psychological Capital on Happiness and Customer Orientation - Focused on the Moderating Effect of the Organizational Culture of the Public Social Worker -

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긍정심리자본이 행복과 고객지향성에 미치는 영향 - 사회복지전담공무원 조직문화의 조절효과를 중심으로 -

Type: Academic journal

Author: Jeon, Sun Young (용인대학교)

Journal: Korean Academy Of Social Welfare Korean Journal of Social Welfare Vol.71 No.3 KCI Excellent Accredited Journal

Published: 2019.8

Pages: 7 - 30 (24page)

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The Effect of Positive Psychological Capital on Happiness and Customer Orientation - Focused on the Moderating Effect of the Organizational Culture of the Public Social Worker -

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The purpose of this study is to examine the relationship between positive psychological capital, happiness and customer orientation, and organizational culture as a mediating role in relation to these relationships. First, positive psychological capital and organizational culture have positive effects on both happiness and customer orientation. Second, as a result of verifying the moderating effects of organizational culture, relationship culture, hierarchical culture and rational culture showed positive effects in the relationship between positive psychological capital and happiness. In addition, hierarchical culture showed a moderating effect in relation to positive psychological and customer orientation. In particular, relationship culture and rational culture have positive (+) control on positive psychological capital and happiness, and hierarchical culture has negative (-) control on happiness and customer orientation. Therefore, it is necessary to concentrate on the importance of positive psychological capital that can enhance both individual pursuit of happiness and client’s customer orientation in delivering public welfare services. In addition, it is necessary to strengthen the relationship culture and rational culture that emphasizes efficient performance and achievement of a reasonable goal, and to change the hierarchical culture that is passive to change and control members.

#사회복지전담공무원 #긍정심리자본 #조직문화 #행복 #고객지향성 #Positive Psychological Capital #Organizational Culture #Happiness #Customer Orientation #4th Industrial Revolution #Working and life balance

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Affiliation 홍익대학교

Fields Social Science > Sociology > Social Welfare Interdisciplinary Studies > Interdisciplinary Research

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