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Merchandise Assortment and Information Present Situation in Internet Fashion Shopping Mall
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인터넷 쇼핑몰의 의류상품구색과 상품정보 현황

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Type
Academic journal
Author
오현정 (광주대학교 디자인학부 의상전공) 유연실 (광주대학교 디자인학부 의상전공)
Journal
한국가정과학회 한국가정과학회지 한국가정과학회지 제4권 제2호
Published
2001.1
Pages
110 - 122 (13page)

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Merchandise Assortment and Information Present Situation in Internet Fashion Shopping Mall
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The purposes of this study was to examine the present situation of merchandise assortment and informations in internet fashion shopping mall. Merchandise assortment dimensions were width and depth. Merchandise assortment factors for apparel were style, size, and color. Merchandise informations were investigated using price and fabric contents. The data were collected from 11 internet fashion site to investigate styles. colors, sizes. price and fabric contents. The data analysed with frequency. crosstab analysis, $\chi$$^{2}$-test. The results were as follow : 1. Upper items(37.5%) as T, knits, shirts, and blouses were offered more style than bottom items(13.5%) as skirts, pants. 2. The 36.4% of styles offered one color. Basic color as black, white, grey, beige, ivory was 38.1%. 3. The 54.4% of merchandises carried same size. 4. Fiber contents was made up of cotton(44.2%). hemp & rayon(22.5%), and synthetic (33.3%). 5. The 75.1% of merchandise was relatively low price of below 50,000 won, the 24.9% of merchandise was rather high price of more than 50.000 won.
#merchandise assortment #width of assortment #depth of assortment #internet shopping mall

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