메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

A Study on the Evaluation of Information Privacy Value Based on Personal Information Types of SNS Users
Recommendations
Search
Questions

SNS 사용자의 개인정보 유형에 따른 정보 프라이버시 가치평가에 대한 연구

논문 기본 정보

Type
Academic journal
Author
Jiyoung Park (Kookmin University) Kee-Young Kwahk (Kookmin University)
Journal
Korean Academic Society Of Business Administration korean management review Vol.49 No.6 KCI Excellent Accredited Journal
Published
2020.12
Pages
1,381 - 1,413 (33page)
DOI
10.17287/kmr.2020.49.6.1381

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
A Study on the Evaluation of Information Privacy Value Based on Personal Information Types of SNS Users
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
The purpose of this study is to identify the types of personal information of SNS users and to identify the factors influencing the value of information privacy. SNS user"s personal information is divided into two categories: SNS subscription essential information and SNS activity information. With reference to the hypothetical scenario that each information has been infringed, the amount of compensation for privacy infringement is proposed, and the acceptance of this information is classified. The user"s acceptance of the suggested amount indicates the sensitivity and value of personal information that the SNS user thinks. In this study, the level of information privacy value of SNS users was classified by using direct question method and double-bounded dichotomous choice of contingent valuable methods. In addition, we analyzed the effects of demographic factors, SNS activity factors, and privacy characteristic factors on information privacy values divided into four levels using ordinal logistic regression analysis. As a result, when SNS subscription essential information is violated, age, number of SNS registered friends, and SNS usage satisfaction have significant effects on the level of information privacy value of SNS users. In the case of SNS activity information infringement, age and privacy concerns were found to have significant effects.
#SNS(social network services) #personal information value #information privacy #CVM(contingent valuation method) #WTA(willing to accept)

Contents

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형
Ⅳ. 연구방법
Ⅴ. 분석 결과
Ⅵ. 토의
Ⅶ. 시사점 및 향후 연구 방향
참고문헌

References (52)

Add References
Acquisti A. / 2006 / Imagined communities: Awareness, information sharing, and privacy on the facebook / International Workshop on Privacy Enhancing Technologies PET :36~58 google schola BLOTER / Naver, 2222 bloggers leaked personal information google schola Boannews / How has the ruling in the personal data breach case changed? google schola Boannews / Massive information breaches that marked 2018 google schola Boyd, D. M. / 2007 / Social network sites : Definition, history and scholarship / Journal of Computer-Mediated Communication 13:210~230 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

Motivational Factors Affecting Self-Disclosure Behavior of SNS Users
Jiyoung Pa ,  k ,  Kee-Young Kwahk korean management review 2019 .04
A Study on the Problem of SNS's Infringement of Personal Information and its Countermeasures
Jinsung Hu Journal of Media Law, Ethics and Policy Research 2010 .12
The relationship among SNS(Social Network Service) Perception, Leisure Satisfaction and Happiness
Han ,  Jee-Hoon ,  Sa Korean Journal of Lesure, Recreation & Park 2020 .12
Research on Criminal Legislations against Identity Theft & Impersonation through Social Network Services
Lee ,  Sanghyun KOREAN CRIMINOLOGICAL REVIEW 2014 .09
Impact of SNS Social Capital on the Public Opinion Formation Process: Focused on the Moderating Effect and the Moderated Mediation Effect of Social Distance
Dong-In Shin ,  Kee-Young Kwahk korean management review 2021 .04

Recently viewed articles

Design of Software for Message Scheduling and Load Analysis of MIL-STD-1553B Bus
이상훈, 김봉규, 조영우The Korean Society for Aeronautical & Space Sciences2014.11
 A Study on the Effect of Internal Marketing of Franchise Coffee Shops on Customer Orientation and the Moderating Effect of Brand Image
Seungwan Ju2023.04

Comments(0)

0

Write first comments.