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The Study on the Effect of Users' Confirmed Bias and Level of Persuasion Knowledge on How to Judge the Falsity of Fake News
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이용자의 확증편향과 설득지식 수준이 가짜뉴스 허구성 판단에 미치는 영향

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Type
Academic journal
Author
Hyun-Joong Yu (가톨릭관동대학교) Jeong HyeonJu (가톨릭관동대학교)
Journal
한국광고PR실학회 광고PR실학연구 광고PR실학연구 제13권 제4호 KCI Accredited Journals
Published
2020.1
Pages
130 - 156 (27page)

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The Study on the Effect of Users' Confirmed Bias and Level of Persuasion Knowledge on How to Judge the Falsity of Fake News
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Abstract· Keywords

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This study aims to examine how users' positive bias and level of persuasion knowledge can influence the judgment on the falsity of fake news. To this end, research was conducted through quantitative and qualitative methods. To begin with, we found out several meaningful results through examining the fake news to brand in a quantitative way. Firstly, the identification with product brand affected, even though not statistically significant, the judgment on the falsity, importance and reliability of fake news, Secondly, it was shown that brand identification had influence on the evaluation to the brand which was a news source. Third, the brand identification affected the level of persuasive knowledge. Forth, there was a high possibility of additional information check and news dissemination regardless of brand identification. The finding from the in-depth interview with media reporters, public relations practitioners, and an academic researcher was as follows. It was discussed that the social problem originated from fake news is serious and its spread is done mainly through SNS, as well as media education is required for settling the problem. Lastly, they suggested that in order to acquire the media credibility, the measures to root out fake news should be come up with. The results of the survey on the perception of quality methods for fake news
#가짜뉴스 #브랜드 동일시 #확증편향 #설득지식

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References (35)

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김대경 / 2017 / 대선후보 검증 보도 문제점과 개선 방향 / 관훈저널 142:11~18 dbpia 김미경 / 2019 / 뉴스신뢰도, 뉴스관여도와 확증편향이 소셜 커뮤니케이션 행위에 미치는 영향: 가짜뉴스와 팩트뉴스 수용자 비교 / 정치커뮤니케이션연구 (52):5~48 dbpia 김성욱 / 2015 / 금융기관의 사회적 책임과 기업명성이 기업충성도에 미치는 영향: 기업신뢰의 매개효과 / 벤처창업연구 10(3):27~38 Crossref 김정현 / 2005 / 설득 지식 모델의 시각에서 본 공익 캠페인의 효과에 관한 연구 / 광고연구 (67):9~32 dbpia 노정규 / 2012 / 정치 정보에 대한 선택적 노출이 태도 극화에 미치는 효과 : 비정치적 온라인 커뮤니티 이용자들을 대상으로 / 한국언론학보 56(2):226~248 dbpia

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