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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- Academy of Asian Business (AAB) Academy of Asian Business Review Academy of Asian Business Review 제7권 제1호
- 발행연도
- 2021.1
- 수록면
- 11 - 36 (26page)
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초록· 키워드
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This study will help researchers, developers, and managers to understand the major determinants of customer acceptance of mobile banking that can help banks to improve the rate of mobile banking adoption in developing country context. This study seeks to investigate the underlying factors of mobile banking in Vietnam and Korea. Thus, this study tries to analyze the underlying factors of the adoption of m-banking and the differences between developed country (Korea) and developing country (Vietnam) in terms of the adoption factors of mobile banking. The results indicated that environmental responsibility affect behavioral intention stronger than social responsibility. Therefore, Vietnamese companies as well as banks should incorporate CSR initiatives in their integrated marketing communication strategy in particular branding strategy to attract more customers. The results of the hypotheses testing showed the differences between Vietnam and South Korea and technology infrastructure difference between the two countries were the driving forces behind these different results. Managerial implications and the limitations of the study were also discussed.
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참고문헌 (31)
참고문헌 신청
Agarwal, R. / 1997 / The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies / Decision Sciences 28(3):557~582
Manzano, J. / 2009 / The role of consumer innovativeness and perceived risk in online banking usage / International Journal of Bank Marketing 27(1):53~75
Barone, M. J. / 2000 / The influence of cause related marketing on consumer choice : does one good turn deserve another / Journal of the Academy of Marketing Science 28(2):248~262
Becker Olsen, K. L. / 2006 / The impact of perceived corporate social responsibility on consumer behavior / Journal of Business Research 59(1):46~53
Carroll, A. B. / 1979 / A three dimensional conceptual model of corporate performance / Academy of Management Review 4(4):497~505
Manzano, J. / 2009 / The role of consumer innovativeness and perceived risk in online banking usage / International Journal of Bank Marketing 27(1):53~75
Barone, M. J. / 2000 / The influence of cause related marketing on consumer choice : does one good turn deserve another / Journal of the Academy of Marketing Science 28(2):248~262
Becker Olsen, K. L. / 2006 / The impact of perceived corporate social responsibility on consumer behavior / Journal of Business Research 59(1):46~53
Carroll, A. B. / 1979 / A three dimensional conceptual model of corporate performance / Academy of Management Review 4(4):497~505
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