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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose: Research on the behavior of using digital banking services plays an important role for banks in the context of increasingly competitive banks, not only for domestic banks but also for foreign banks. Along with the development of science and technology brings new approaches to banking industry, digital banking increases the effectiveness of banking activities. Besides, information safety brings different feeling about digital banking system. Therefore, this research evaluates the relationship between Information safety and Intention to use banking services in Vietnam. Research design, data and methodology: With 329 Vietnamese customers using digital banking, reliability test, and structural equation model (SEM) analysis method. Results: the research shows that information safety has directly effects on perceived ease of use (PU), perceived risk (RIS) of customers to digital banking services. Perceived trust (TRU) has a negative impact on RIS. Perceived of usefulness (PEU) has a positive impact on attitude towards service (ATT), and RIS has a negative impact on ATT. RIS, PEU, ATT, convenience and enterprise image have positive effects on intention to use digital banking service. Conclusions: From the research results, the authors also propose some recommendations to enhance the intention to use digital banking services in Vietnam.
목차
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참고문헌 (31)
참고문헌 신청
Icek Ajzen / 1975 / A Bayesian analysis of attribution processes / Psychological Bulletin 82(2):261~277
Yi-Wei Chang / 2012 / The influence of multiple types of service convenience on behavioral intentions: The mediating role of consumer satisfaction in a Taiwanese leisure setting / International Journal of Hospitality Management 31(1):107~118
Ying-Hueih Chen / 2010 / Website attributes that increase consumer purchase intention: A conjoint analysis / Journal of Business Research 63(9-10):1007~1014
Dam, V. H. / 2017 / Researching customers’intention to use electronic banking services at Vietnamese commercial banks 242:69~79
Fred D. Davis / 1989 / Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology / MIS Quarterly 13(3):319~340
Yi-Wei Chang / 2012 / The influence of multiple types of service convenience on behavioral intentions: The mediating role of consumer satisfaction in a Taiwanese leisure setting / International Journal of Hospitality Management 31(1):107~118
Ying-Hueih Chen / 2010 / Website attributes that increase consumer purchase intention: A conjoint analysis / Journal of Business Research 63(9-10):1007~1014
Dam, V. H. / 2017 / Researching customers’intention to use electronic banking services at Vietnamese commercial banks 242:69~79
Fred D. Davis / 1989 / Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology / MIS Quarterly 13(3):319~340
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