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A Study on the Relationship between Middle-ageds Tourist Selection Attributes, Tourism Satisfaction and Recommendation Intention
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중장년들의 관광지 선택속성과 관광만족 및 추천의도 간의 관계에 관한 연구

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Type
Academic journal
Author
Woojeong Kim (경기대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.22 No.4 KCI Accredited Journals
Published
2022.4
Pages
651 - 664 (14page)

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A Study on the Relationship between Middle-ageds Tourist Selection Attributes, Tourism Satisfaction and Recommendation Intention
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The purpose of this study was to verify the effect of tourists’ tourist selection attributes on tourism satisfaction and to verify the mediating effect of tourism satisfaction in the effect of tourist selection attributes on recommendation intention. To this end, a survey was conducted on 305 male and female tourists in their 40s or older in Korea. The main results are as follows. First, among the tourist destination selection attributes, safety, attractiveness, experience, and landscape were all found to have a significant positive effect on tourism satisfaction. Second, it was found that the tourist satisfaction had a significant positive effect on the recommendation intention. Third, in the case of safety, experience, and landscape excluding attractiveness, tourism satisfaction was found to play a mediating role in the relationship with recommendation intention. It can also be seen as an academic significance of this study that the tourist’s selection attribute has a positive effect on tourism satisfaction, and this increased tourism satisfaction will have a positive effect on the local tourism intention. problem.
#중장년 #관광지 선택속성 #관광만족 #추천의도 #Middle-aged #Tourist Selection Attributes #Tourist Satisfaction #Recommendation Intention

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
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