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Beef Consumption Behavior amongst Korean Women: A Study Based on the Demographic Characteristics and Food-Related Lifestyle
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인구통계학적 특성 및 식생활 라이프스타일에 따른 여성들의 쇠고기 소비행태

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Type
Academic journal
Author
Kyung-Ran Lee (안산대학교) EunJung Lee (한경대학교) Jung-Tak Lee (호남대학교) Jin A Jang (이화여자대학교)
Journal
The korean Society of Food Science and Nutrition Journal of the Korean Society of Food Science and Nutrition Vol.52 No.3 KCI Accredited Journals SCOPUS
Published
2023.3
Pages
323 - 335 (13page)

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Beef Consumption Behavior amongst Korean Women: A Study Based on the Demographic Characteristics and Food-Related Lifestyle
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This study examines the beef consumption behavior of Korean women in their 20s through 50s according to their age, marital status, and food-related lifestyle (FRL). A total of 346 women living in Seoul and Gyeonggi were surveyed online. For women in their 20s and 30s, price was the most important factor when purchasing beef; in the 40s and 50s, the expiration date was deemed more important. When considering marital status, single women were found to have a higher frequency of beef consumption. For determining frequently purchased-beef cuts, both groups showed the highest preference for sirloin. Higher proportion of the married group women purchased brisket, whereas women in the single group preferred tenderloin and ribs. The most considered information when purchasing beef was the origin for the married group and price for the single group. FRL factors were determined to be health·safety, gourmet trend, and convenience. Considering the FRL factor scores and applying cluster analysis, the FRL factors were classified into three groups: health·safety, quality·trend, and convenience. The health·safety-pursuit group had the highest score for the most information. Among the factors considered in information, origin was higher in the health·safety-pursuit and quality･trend-seeking groups. When considering the price, convenience and quality･trend-seeking groups achieved the highest scores. The results of this study can be applied as fundamental data for policy and marketing research to improve the self-sufficiency rate of domestic beef, which has been threatened by the enhanced quality of imported beef.
#beef consumption #food-related lifestyle #consumer behavior #beef country of origin #Korean beef

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ABSTRACT
서론
재료 및 방법
결과 및 고찰
요약
REFERENCES

References (50)

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Brunsø K, Grunert KG. Cross-cultural similarities and differences in shopping for food. Journal of Business Research. 1998. 42:145-150. google schola Brunsø K, Grunert KG. Development and testing of a cross-culturally valid instrument: Food-related life style. Adv Consum Res. 1995. 22:475-480. google schola Cha YB, Jeon SG. An analysis on the consumers’ preference for the origin of beef. J Agric Life Sci. 2021. 55(2):127-136. google schola Chang HJ. Sustainable meal practices of middle aged women at home according to their lifestyles. J Korean Soc Food Cult. 2018. 33:1-10. google schola Choi EK, Cho MS, Oh JE. Consumer perception and attitudes towards sugar reduced beverages according to the food-related lifestyle: Focusing on the physical and environmental factors of sugar reduced beverage. J Korean Soc Food Sci Nutr. 2019. 48:1027-1038 google schola

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