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A Study of the Trans-Media Storytelling in Brand Marketing
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브랜드 마케팅의 트랜스 미디어 스토리텔링에 관한 연구

논문 기본 정보

Type
Proceeding
Author
Kim shin youp (덴츠 코리아)
Journal
The Korea Contents Society 한국콘텐츠학회 종합학술대회 논문집 한국콘텐츠학회 2015 춘계종합학술대회
Published
2015.5
Pages
135 - 136 (2page)

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A Study of the Trans-Media Storytelling in Brand Marketing
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UCI(KEPA) : I410-ECN-0101-2016-004-001454905