Factors Affecting the Intention to Use of Smartphone Banking Service: Focusing on Trust and Technology Acceptance Model

Choi, Jai Hyun; Lee, Seung In; Oh, Seung Won; Kim, Jeong Won

Factors Affecting the Intention to Use of Smartphone Banking Service: Focusing on Trust and Technology Acceptance Model

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Type: Academic journal

Author: Choi, Jai Hyun (군산농협) Lee, Seung In (농촌진흥청) Oh, Seung Won (전북대학교) Kim, Jeong Won (신경대학교)

Journal: The Korea Service Management Society Journal of Korea Service Management Society Vol.16 No.2 KCI Accredited Journals

Published: 2015.6

Pages: 213 - 244 (32page)

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Factors Affecting the Intention to Use of Smartphone Banking Service: Focusing on Trust and Technology Acceptance Model

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This study aims to understand characteristics of consumers using smartphone services by examining factors affecting the intention to use of smartphone banking service targeting consumers using smartphones and to consider the mechanism of consumer behavior related with the use of smartphone banking service. To achieve these, this study investigates factors affecting the intention to use of smartphone banking service focusing on TAM and a trust model which explains the degree of consumers’ information and technology acceptance and which have drawn a constant attention of academic and professionals as the representative model of business management and information since 1990. Summaries of this research are as follows. First, perceived security, self-efficacy, diversity of service offering have a significant effect on trust. Second, the higher the trust is, the higher the perceived ease of use, perceived usefulness, and intention to use. Lastly, the higher the perceived ease of use, the higher the perceived usefulness and intention to use. And the higher perceived usefulness, the higher the intention to use. This study suggests marketing strategies to boost the use of smartphone banking service.

#Smartphone Banking Service #Technology Acceptance Model(TAM) #Trust #Consumer Behavior

Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Research Model and Hypotheses
Ⅳ. Research Methodology
Ⅴ. Hypothesis Testing and Analysis
Ⅵ. Conclusion and Discussion
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[학술지(정기간행물)] - Agarwal, R. / 2000 / Time Flies When You're Having Fun : Cognitive Absorptive and Beliefs about Information Technology Usage / MIS Quarterly 24 (4) : 665 ~ 694

[학위논문] - Ahn Woo-Kyu / 2003 / A Study on Relationship between Relational Benefits and Customer Loyalty in Hotel Restaurant / Doctor / Taegu University

[학술지(정기간행물)] - Alderfer, C. P. / 1969 / An Empirical Test of a New Theory of Human Needs / Organizational Behavior and Human Performance 4 (2) : 142 ~ 175

[학술지(정기간행물)] - Anderson, J. C. / 1988 / Structural Equation Modeling in Practice : A Review and Recommended Two-Step Approach / Psychological Bulletin 103 (3) : 411 ~ 423

[학술지(정기간행물)] - 배두환 / 2010 / 무선인터넷 사용의도에 관한 연구 -신뢰, 자기효능감과 기술수용모델(TAM)을 중심으로- / e-비즈니스연구 11 (5) : 55 ~ 70

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