메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Effect of Consumer Knowledge and Attitudes on Purchase Intention of Insurance : Focusing on the difference between the personality types of college student consumers
Recommendations
Search
Questions

보험에 대한 소비자지식 및 태도가 보험상품 구매의도에 미치는 영향 : 대학생소비자의 성격유형 차이를 중심으로

논문 기본 정보

Type
Academic journal
Author
Hyeyeon Kim (건국대학교) Siwuel Kim (건국대학교)
Journal
Korean Academic Society of Financial Planning Financial Planning Review Vol.9 No.4 KCI Accredited Journals
Published
2016.11
Pages
21 - 47 (27page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
Effect of Consumer Knowledge and Attitudes on Purchase Intention of Insurance : Focusing on the difference between the personality types of college student consumers
Ask AI
Recommendations
Search
Questions

Research history (2)

2016

Effect of Consumer Knowledge and Attitudes on Purchase Intention of Insurance : Focusing on the difference between the personality types of college student consumers
Hyeyeon Kim ,  Siwuel Kim Financial Planning Review 2016.11 Academic journal

2015

The effect of consumer participation intention of CSR activities on corporate attitude and purchase intention : a comparison of behavioral participation and participation through SNS
김혜연 언론학 2015.01 Thesis
  • Are you curious about the follow-up research of this article?
  • You can check more advanced research results through related academic papers or academic presentations.
  • Check the research history of this article

Abstract· Keywords

Report Errors
This study is investigated how knowledge of and attitude towards insurance according to personality type affect the purchase intention of insurance, targeting college student consumers, who are often considered as prospected insurance buyers, due to their interest in finance-related companies and organizations.
The path analysis of the effect of consumer knowledge of and consumer attitude on insurance according to personality type of consumer on the purchase intention of insurance revealed that consumer knowledge on insurance does not have any significant impact on consumers’ attitudes or their purchase intention of insurance for either type, thinking and feeling. On the other hand, a positive consumer attitude on insurance appeared to have a significant influence.
It also showed that there is a significant difference between these two personality types when it comes to the influence of positive attitudes to insurance on purchase intention. Consumers of the thinking type are more likely to have an aggressive purchase attitude on insurance than those of the feeling type when positive attitudes are formed.
The results of this research will help consumers recognize and decide which insurance is suitable for them according to their personality and the level of consumer knowledge and consumer information, etc. Also, they will help firms to devise customized marketing strategies for the various types of insurance consumers. Furthermore, we tried to make the college student consumers feel the need for insurance by targeting them as research subjects, since they are about to enter into society, and suggest that education for consumers about insurance knowledge, insurance information, insurance choices and insurance utilization, differentiated by personality type, is essential.
#소비자의 성격유형 #소비자지식 #소비자태도 #보험상품 구매의도 #Personality type of consumer #Consumer knowledge #Consumer attitudes #Purchase intention on insurance

Contents

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구문제 및 방법
Ⅳ. 연구결과
Ⅴ. 결론
참고문헌
Abstract

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

Investigating factors influencing consumers' attitude and knowledge about insurance, and consumers' satisfaction in the purchase stage of insurance
Kyungok Huh ,  Sangmi Pa ,  k Financial Planning Review 2012 .08
Effect of Consumers" Perception of CSR in Insurance Companies on Insurance Companies Image and Insurance Product Purchase Intention
Siwuel Kim ,  Hyeyeon Kim ,  Guang Wu Financial Planning Review 2016 .02
A Study of the Effect of Service Quality Factors Affecting Repurchase Intention in Life Insurance Services
Kyoon-Sung Pa ,  k ,  Kyu-Soo Ha Asia-Pacific Journal of Business Venturing and Entrepreneurship 2016 .08
Reexamination of Uncertain Indemnity and the Insurance Demand
Jimin Hong korean management review 2017 .10
A Study on the Role and a expansive subject of Insurance General Agency
Shi-Eun Kim ,  Jong-Sung Eun BUSINESS LAW REVIEW 2016 .12

Recently viewed articles

A Study on the Activation Devices of Coffee Market in China
He, Ling, Hong 외 1명Korean Society of Culture Industry2013.06

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2017-327-001562997