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논문 기본 정보

자료유형
학술저널
저자정보
김종백 (동의대학교) 최의열 (한국해양대학교)
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제66호
발행연도
2016.11
수록면
127 - 138 (12page)
DOI
10.51979/KSSLS.2016.11.66.127

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초록· 키워드

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The purpose of this study is to analyze yacht tourism demand and expenditure determinants and to provide fundamental marketing information that helps to attract tourists and increase profits for yacht tourism businesses. In order to accomplish the study purposes, the study employed a survey method with a total of 250 potential consumers using convenient sampling method in B metropolitan city. The questionnaire included factors such as demographics, demand and consumption patterns, all of which were derived from literature review. A binary logistic regression was modeled with dichotomous dependent variables including intention for yacht tourism and expenditure (100,000 won more or less). The followings were input in the models as the independent variables in order to examine the relationships; gender, age, education, income, residence, experience, motivation, type, event, companion, and schedule. The results of logistic regression analysis were as follows. First, the model for examining yacht tourism demand determinants was statistically significant, Χ²(24, N=250)=37.185, p=.042. Cox & Snell R² and Nagelkerke R² were reported as .138 and .191 respectively. The model accounted for between 13.8% and 19.1% of the variation in demand. Among the independent variables, education, income, and type were found to be the significant factors for demand. Second, the model for examining yacht tourism expenditure determinants was statistically significant, Χ²(24, N=250)=61.330, p=.000. Cox & Snell R² and Nagelkerke R² were reported as .218 and .298 respectively. So, the model accounted for between 21.8% and 29.8% of the variation in expenditure. Among the independent variables, education, income, residence, experience and schedule were found to be the significant factors for expenditure.

목차

Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT

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UCI(KEPA) : I410-ECN-0101-2017-692-001847293