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A Study on Relative Important Factor and Priority of Rural On-site Forum : Appling SWOT-AHP Technique
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농촌마을 현장포럼 유형별 상대적 중요도 분석 : SWOT-AHP기법의 적용

논문 기본 정보

Type
Academic journal
Author
Dong-Sub Ahn (농산업전략연구원) Ahn-Seong Jeong (전북대학교) Soon-Ho Ka (전북대학교)
Journal
Korean Industrial Economic Association Journal of Industrial Economics and Business Vol.29 No.6 KCI Accredited Journals
Published
2016.12
Pages
2,345 - 2,366 (22page)
DOI
10.22558/jieb.2016.12.29.6.2345

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A Study on Relative Important Factor and Priority of Rural On-site Forum : Appling SWOT-AHP Technique
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Abstract· Keywords

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This study utilized SWOT(Strength, Weakness, Opportunity, Threat) and AHP(Analytic Hierarchy Process) model in order to select the priorities for on-site forum in rural villages. As a result of the expert interview survey, 12 SWOT factors of on-site forum were chosen.
As a result of the expert interview survey, types of rural on-site forum were separated by life-based, income-based, and urban-rural exchanges type. and it was derived 12 SWOT factors by the village type through SWOT analysis for each type. As a result of measuring the relative importance of the SWOT factors by the village type through AHP analysis, it showed that importance of the opportunity factor is the highest in the “villagers unite promote” in the case of life-based village, and importance of the strength factor is the highest in the “resident-led excavation theme” in the case of income-based village. Also, importance of the opportunity factor is the highest in the “revenue through the urban experience etc” in the case of urbanrural exchange villages.
The above results are significant to provide important reference materials to proceed rural on-site forum by the village type, and offer implications for improving the operational efficiency of rural on-site forum by identifying threats and weaknesses factors.But it remains limited whether results of the SWOT-AHP model has a subjective characteristic.

Contents

Ⅰ. 서론
Ⅱ. 일반적 고찰
Ⅲ. 연구방법 및 분석모형
Ⅳ. SWOT-AHP 분석 결과
Ⅴ. 요약 및 결론
참고문헌
Abstract

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UCI(KEPA) : I410-ECN-0101-2017-323-001996137