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The Effects of Myeong-dong Shopping Tourism Preparedness on Seoul Urban Tourism Image and Satisfaction - A Focused on Chinese Tourist -
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명동 쇼핑관광 수용태세가 서울 도시 관광 이미지와 만족도에 미치는 영향 : 중국관광객을 중심으로

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Type
Academic journal
Author
Journal
The Academy of Korea Hospitality & Tourism Journal of Hospitality and Tourism Studies Vol.18 No.4 KCI Accredited Journals
Published
2016.7
Pages
25 - 44 (20page)

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The Effects of Myeong-dong Shopping Tourism Preparedness on Seoul Urban Tourism Image and Satisfaction - A Focused on Chinese Tourist -
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In this study, we analyzed in detail to the shopping and city sightseeing tour poised to accommodate the image, satisfaction and shopping at Myeong-dong area of Chinese people being made by examining the impact of tourism related preferences, shopping tourism poised to accommodate the specific Myeong-dong shopping attractions. It has the purpose to present the practical implications of strategies and policies needed to identify problems and improvements to the tourist shopping area of Myeong-dong, Seoul, results are as follows. First, Myeong-dong shopping area shopping tourism factor analysis to identify acceptable poised poised to accommodate the tourism dimension had the three main dimensions of the activities of shopping, service employees, product quality, information representation. This is a point that only existing Chinese tourists about products and store cleanliness is not their country in Myeong-dong Myeongdong shopping tourism is good but much more gradually than in China these elements may or may not have any more attractive elements of the Myeong-dong shopping tourism. Second, h1 hypothesis is poised to Myeong-dong shopping and tourist acceptance and regression analysis of the results showed that urban tourism image showing a significant effect relationship. Third, h2 hypotheses city image and tourism and shopping tourism experience regression analysis of the results showed a significant visible effect relationship. Fourth, h3 hypotheses city tourism image and word of mouth / regression analysis of the results showed that returning statement showing the significant effect relationship. Fifth, H4 hypotheses tourist shopping satisfaction and word of mouth / regression analysis of the results showed that returning statement showing the significant effect relationship. Therefore, the Chinese market segment of this study was the basis for understanding the behavior of shopping tourism in the Myeong-dong area of Chinese tourists to good use enough in the field to present the results to the development of active shopping tourism in the Myeong-dong area and the tourism industry a unique attribute would be to reflect well.
#중국관광객 #도시관광 이미지 #Satisfaction #쇼핑관광 수용태세 #만족도 #Chinese Tourist #Shopping Tourism Preparedness #Urban Tourism

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