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A Study on the Development of Interaction Design Framework Based on Personality of Customized Chatbot Design
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맞춤형 챗봇 디자인을 위한 성격(Personality) 중심의 인터랙션 디자인 프레임워크 개발에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Yoo, Hanna (서울여자대학교) Lee, Jihyun (서울여자대학교)
Journal
Design Institute, Inje University Journal of Integrated Design Research Vol.18 No.1(Wn.45) KCI Accredited Journals
Published
2019.3
Pages
77 - 94 (18page)

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A Study on the Development of Interaction Design Framework Based on Personality of Customized Chatbot Design
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Research history (4)

2019

A Study on the Development of Interaction Design Framework Based on Personality of Customized Chatbot Design
Yoo ,  Hanna ,  Lee Journal of Integrated Design Research 2019.03 Academic journal
A study on the development of interaction design framework focused on personality of customized chatbot design
유한나 디자인학과 2019.01 Thesis

2018

A Study on Interaction Design Guideline based on Personality for Service Development of Customized Chatbot
Hanna Yoo ,  Jihyun Lee KSDS Conference Proceeding 2018.11 Proceeding
Dialog map and guidelines for conversational user interface design of chatbot
Hanna Yoo ,  Jiyun Choi ,  Sangjin Han and others 2 한국HCI학회 학술대회 2018.01 Proceeding
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Abstract· Keywords

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Background : There is a growing interest in chatbot with excellent usability and convenience. Users perceive chatbot as a person with personality that helps people to interact more naturally. The personality of chatbot determines not only the tone and manner of conversation but also the information and form, and it is important to give a consistency suitable for characteristics of service and user because user`s perception and response are different according to personality. However, there is not much studies that is clear criteria for chatbots and interaction design suitable for personality.
Methods : In this study, it is proposed the new personality types classification framework of chatbot focusing on overall interaction based on literature research and limitations of previous research. The framework is based on DISC model that can apply interaction effectively by extroverted behavioral standard, so 9 kinds of personality types are derived by converting standards to personality of task and information providing method. And based on the interaction elements of chatbot, it developed the interaction design framework based on the personality for the customized chatbot design that is derived the interaction design guidelines and principles. The UI is created by applying the actual service as a customized chatbot with multiple personality types. Finally, the validity of the framework and the suitability of the interaction based on the personality were verified through the expert evaluation.
Result : As a result of the verification, it was evaluated that the framework created in this study has high value in developing chatbot. It could easily design chatbot with multiple personality and would be useful to suggest new interactions. However, it has received a low rating for delicate interactions such as microinteractions. So it is necessary to secure the interaction design framework in the future.
Conclusion : As a result, interaction design framework focused on personality of customized chatbot design will make designer easy to design a chatbot systematically by selecting the personality of chatbot according to the purpose of service and user`s needs. In addition, the user can use the chatbot service having the most suitable personality by developing multiple personality types that meet the various needs of user. This will make users and chatbots to build intimate relationships, and deliver information to users through appropriate interactions to personality.
#챗봇의 성격 #인터랙션 디자인 #맞춤형 챗봇 #Personality of Chatbot #Interaction Design #Customized Chatbot

Contents

요약
Abstract
1. 서론
2. 챗봇의 디자인과 성격(Personality) 관련 연구
3. 챗봇의 성격 유형(Personality Types) 분류 및 분석
4. 맞춤형 챗봇 디자인을 위한 성격(Personality) 중심의 인터랙션 디자인 프레임워크 개발
5. 챗봇의 성격을 중심으로 한 UI 프로토타이핑 적용 및 검증
6. 결론 및 향후 연구과제
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References (12)

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강민정 / 2018 / 사용목적에 따라 선호하는 챗봇의 성격에 관한 연구 / 한국콘텐츠학회 논문지 18(5):319~329 dbpia 강석태 / 2018 / LG CNS 인공지능과 융합되는 모바일 비즈니스 플랫폼 / AI Tech Summit 2018 google schola 안미경 / 2018 / IoT 환경에서 인터유저빌리티 개선을 위한 사물성격 중심의 UI프로토타이핑에 대한 연구 google schola Ernest, H / 1976 / Introduction to psychology 3rd Edition / Harcourt google schola Kinjo, S / 2017 / 챗봇혁명: 챗봇이 만드는 비즈니스 미래지도 / e비즈북스 google schola

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