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The Influences of Religiosity and Time Perspectives on Shopping Values among Christian College Students
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기독 대학생의 신앙 내재화 및 시간관이 쇼핑가치에 미치는 영향에 관한 연구

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Type
Academic journal
Author
Hyegyu Lee (한동대학교) Kee-Seon Yoo (한동대학교)
Journal
The Korean Association Of Logos Management Logos Management Review Vol.17 No.1
Published
2019.3
Pages
21 - 40 (20page)

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The Influences of Religiosity and Time Perspectives on Shopping Values among Christian College Students
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Abstract· Keywords

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This study aims to investigate the relationship between religiosity and shopping values, mediated by time perspectives. A path analysis with survey data from 155 college students who identified themselves as Christians showed the following results: First, intrinsic religiosity had a direct effect on utilitarian shopping, and extrinsic religiosity had a direct effect on hedonic shopping. Second, future-oriented time perspective mediated the relationship between intrinsic religiosity and utilitarian shopping values, but there was no mediating role of present-hedonic time perspective in the relationship between extrinsic religiosity and hedonic shopping values. Third, intrinsic religiosity was related to not only future-oriented but also present-hedonic time perspectives. This study suggests that religiosity and time perspectives may be a valid variable to explain the shopping values of college students.

Contents

요약
Ⅰ. 서론
II. 이론적 배경
Ⅲ. 연구 방법
Ⅳ. 연구 결과
V. 결론 및 시사점
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Abstract

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UCI(KEPA) : I410-ECN-0101-2019-325-000540473