메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject

A Study on Integrated Spatial Design of Brand - Focused on Domestic and Abroad ICT Shops -
Recommendations
Search

브랜드 통합 공간 디자인에 관한 기초연구- 국내·외 ICT매장을 중심으로 -

논문 기본 정보

Type
Academic journal
Author
Journal
한국디자인트렌드학회 한국디자인포럼 한국디자인포럼 제46호 KCI Accredited Journals
Published
2015.1
Pages
219 - 230 (12page)

Usage

cover
A Study on Integrated Spatial Design of Brand - Focused on Domestic and Abroad ICT Shops -
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
Due to various factors, the recent recession has become more protracted. Companies are trying to increase revenues through sophisticated sales strategy, but their tangible, intangible products and marketings are overflowing in the current market and the outcome is minimal despite various attempts to expand private enterprise. Space, service, brand design are developing steadily in selling space, and efforts to satisfy customer’s trend and needs by establishing new design strategies show limitations. This study considered and analyzed the factors and relationship among space, service, brand design through studying store environment of ICT stores of the single-distribution brands that holds many stores. This study was done by extracting the spatial design elements and applying it to the general store brands in the domestic and oversees ICT stores. Analysis of consumer's feelings at the ambience of the brand store showed that international brands incorporated more elements of space design than domestic brands. In the case of local brands, communication with customers to improve brand image was not evident consistently in all media and no deep bond formation was shown.

Contents

No content found

References (14)

Add References

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

Comments(0)

0

Write first comments.