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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose – This study aims to find out what impacts large retailers’ behaviors appearing when they promote the strengthening of their market dominating power in the trade relations with small and medium suppliers or in the market can have on consumers.
Research design, data, methodology – This study analyzed negative information (news) on large retailers (Lotte Mart, E-Mart and Homeplus) based on the monthly data over the past five years from 2008 to 2012 and also analyzed the correlation between dependent variables that are likely to affect sales through large retailer economic index, Results – This study conducted a correlation analysis on the time lag of the factors that have an impact on the negative information and sales of large retailers in order to analyze how consumers respond to the choice of large retailers’ store (store sales) when they perceived negative information about the unethical behaviors of large retailers.
Conclusions - Unfair and negative information on large retailers appeared significant for the hypothesis that sales will be affected by the image of large retailers and change of consumer attitudes.
목차
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참고문헌 (23)
참고문헌 신청
Gao Jian / 2012 / An Empirical Analysis on Urban Consumption Structure in Shandong Province, China / The East Asian Journal of Business Management 2 (2) : 23 ~ 26
Gyeong-Cho Kim / 2013 / A Study on the Effects of Super-Supermarket Service Quality on Satisfaction in Store Selection / The International Journal of Industrial Distribution
Ha, Young-Won / 2000 / Consumer decision-making : focusing on the information processing approach / Consumer Research 11 (2) : 1 ~ 38
Kireyeva, Anel A. / 2014 / The Formation of Innovative Clusters in Kazakhstan: Analysis and Methods for Identifying Specialization / Journal of Asian Finance, Economics and
Mahdi Salehi / 2014 / Prediction of Auditor Selection Using a Combination of PSO Algorithm and CART in Iran / 유통과학연구 12 (3) : 33 ~ 41
Gyeong-Cho Kim / 2013 / A Study on the Effects of Super-Supermarket Service Quality on Satisfaction in Store Selection / The International Journal of Industrial Distribution
Ha, Young-Won / 2000 / Consumer decision-making : focusing on the information processing approach / Consumer Research 11 (2) : 1 ~ 38
Kireyeva, Anel A. / 2014 / The Formation of Innovative Clusters in Kazakhstan: Analysis and Methods for Identifying Specialization / Journal of Asian Finance, Economics and
Mahdi Salehi / 2014 / Prediction of Auditor Selection Using a Combination of PSO Algorithm and CART in Iran / 유통과학연구 12 (3) : 33 ~ 41
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