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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- Academy of Asian Business (AAB) Academy of Asian Business Review Academy of Asian Business Review 제5권 제1호
- 발행연도
- 2019.1
- 수록면
- 1 - 15 (15page)
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The purpose of this study is to empirically examine the underlying factors of retailer equity and to compare the differences among the different distribution channels– department store and on-line shopping mall. For this purpose, we used five underlying dimensions; retailer loyalty, name awareness, service quality, retailer associations, and perceived value. The current study was conducted to examine not only the effects of precedent factors forming retailer equity in different types of distribution channels, but also the effects of relational benefits and loyalty on retailer equity. Based on the theoretical concept and the results of a practical analysis, the strategic implications for each type of distribution channels were also discussed.
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참고문헌 (26)
참고문헌 신청
Aaker, D. A. / 1991 / Managing Brand Equity / The Free Press
Arnett, Dennis B. / 2003 / Developing Parsimonious retailer equity indexes using partial least squares analysis: a method and applications / Journal of Retailing 79(3):161~170
Barnes, J. G. / 1994 / The Issue of Establishing Relationships with Customers in Service Companies: When are Relationships Feasible and What Form Should They Take? / presented at the 3rd Annual Frontiers in Service Conference
Berry, Leonard. L. / 1995 / Relationship Marketing of Services-Growing Interest, Emerging Perspectives / Journal of the Academy of Marketing Science 23(4):236~245
Bitner, Mary J. / 1995 / Building Service Relationships : It's All About Promises / Journal of the Academy of Marketing Science 23(4):246~251
Arnett, Dennis B. / 2003 / Developing Parsimonious retailer equity indexes using partial least squares analysis: a method and applications / Journal of Retailing 79(3):161~170
Barnes, J. G. / 1994 / The Issue of Establishing Relationships with Customers in Service Companies: When are Relationships Feasible and What Form Should They Take? / presented at the 3rd Annual Frontiers in Service Conference
Berry, Leonard. L. / 1995 / Relationship Marketing of Services-Growing Interest, Emerging Perspectives / Journal of the Academy of Marketing Science 23(4):236~245
Bitner, Mary J. / 1995 / Building Service Relationships : It's All About Promises / Journal of the Academy of Marketing Science 23(4):246~251
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