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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Purpose – Compared with the past when customers regarded a price factor as one of the most important criteria when choosing a retailer as a shopping destination, they seem to show different attitudes toward retailers in recent. This research, therefore, aims to explore how Korean customers respond to the CSR business activities provided by retailers. Research design, data, and methodology – The authors have developed the 6 hypotheses based on the literature review and adopted the 4 hypotheses after removing the 2 hypotheses through discriminant validity analysis. Results – Amongst the 4 hypotheses selected, H1 (community support), H3 (environment protection) and H6 (trading with unethical suppliers) related to a retailer’s CSR business practices are accepted, whilst H4 (product issues) is rejected. Surprisingly, Korean customers are not interested in a product safety issue, when deciding a shopping store. Conclusions – Rather than emphasizing cheaper prices to attract new customers or maintain existing ones, it is demonstrated through the research that retailers have to pay their attention to their CSR activities. For a retailer’s CSR practices, the retailer’s social role has become more important than ever before, from a customer’s point of view.
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참고문헌 (58)
참고문헌 신청
Abratt, R. / 1999 / Ethical perceptions of South African retailers : Management and sales personnel / International Journal of Retail &Distribution Management 27(2):91~104
Anselmsson, J. / 2007 / Corporate social responsibility and the positioning of grocery brands : An exploratory study of retailer and manufacturer brands at point of purchase / International Journal of retail and Distribution Management 35(10):835~856
Aupperle, K. E. / 1985 / An empirical examination of the relationship between corporate social responsibility and profitability / Academy of Management Journal 28(2):46~463
Baker, J. / 1994 / The influence of store environment on quality perceptions and store image / Journal of the Academy of Marketing Science 22(4):328~339
Ben Brik, A. / 2011 / Market orientation, corporate social responsibility, and business performance / Journal of Business Ethics 99(3):307~324
Anselmsson, J. / 2007 / Corporate social responsibility and the positioning of grocery brands : An exploratory study of retailer and manufacturer brands at point of purchase / International Journal of retail and Distribution Management 35(10):835~856
Aupperle, K. E. / 1985 / An empirical examination of the relationship between corporate social responsibility and profitability / Academy of Management Journal 28(2):46~463
Baker, J. / 1994 / The influence of store environment on quality perceptions and store image / Journal of the Academy of Marketing Science 22(4):328~339
Ben Brik, A. / 2011 / Market orientation, corporate social responsibility, and business performance / Journal of Business Ethics 99(3):307~324
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