지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose: Compared with the past when Japanese retailers used to hesitate to open their shops in the Korean market, because of antiJapan sentiment, they show confidence in Korea in recent. This study, thus, aims at examining how socio-demographic factors have an impact on customer attitudes towards a Japanese retailer as a shopping destination. Research design, data, and methodology: After the literature review process, the authors have developed a variety of questions to verify the relationship amongst the variables like nationalism, consumer ethnocentrism, war animosity, store country-of-origin and anti-Japan sentiment. Furthermore, after collected questionnaires, the authors used confirmative factor analysis (CFA), T test and linear regression analysis to verify the 25 hypotheses developed. Results: Except for a household size element, it is found that gender, age, education and income levels are related to the degree of nationalism, ethnocentrism, war animosity, store country-of-origin and anti-Japan sentiment. In other words, socio-economic elements influenced Korean customer attitudes towards Japanese retailers. Conclusions: Korean customers tend to show different shopping attitudes towards the Japanese retailers, depending on the characteristics of socio-demographic elements. Furthermore, changing socio-demographic factors will provide positive business opportunities for Japanese retailers in the future.
목차
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참고문헌 (27)
참고문헌 신청
Adorno, T. W. / 1950 / The Authoritarian Personality / Harper & Row
Anic, I. D. / 2010 / Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia / Journal of Economics and Business 28(1):113~133
Balabanis, G. / 2004 / Domestic country bias, country-of-origin effects, and consumer ethnocentrism : A multidimensional unfolding approach / Journal of the Academy of Marketing Science 32(1):80~95
Bilkey, W. J. / 1982 / Country-of-origin effects on product evaluations / Journal of International Business Studies 13(1):89~99
Catton, W. R. / 1960 / The functions and dysfunctions of ethnocentrism / Social Problems 8:201~211
Anic, I. D. / 2010 / Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia / Journal of Economics and Business 28(1):113~133
Balabanis, G. / 2004 / Domestic country bias, country-of-origin effects, and consumer ethnocentrism : A multidimensional unfolding approach / Journal of the Academy of Marketing Science 32(1):80~95
Bilkey, W. J. / 1982 / Country-of-origin effects on product evaluations / Journal of International Business Studies 13(1):89~99
Catton, W. R. / 1960 / The functions and dysfunctions of ethnocentrism / Social Problems 8:201~211
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